Choosing Domains — Your Company Name

Choosing domain names, or web addresses is a major thing when you want to do business online. Whilst a great, or even halfway decent domain name may not guarantee success, it can most definitely have an impact on just about all aspects of your online business.

 

When choosing a domain name, your best bet is to get one that is short, concise and easy to remember, as this will minimise confusion. If you are going for a domain that could possibly cause a bit of confusion, then it’s generally recommended that it falls into one of these categories: words that sound similar, common misspellings, hyphenated or non-hyphenated variations.

 

On the other hand, long domain names offer more flexibility in choosing a domain name, allowing you to be more descriptive about what your site is about or what it does.

 

Don’t choose things like stuff4free.com or free-stuff-online though, as it makes it hard for the domain to be passed on to others through word of mouth. People can’t actually “hear” whether it’s 4 or four, and they can’t “hear” the hyphens.

 

Again, joe_bloggs.com looks ok, but try telling someone to go there, joe underscore bloggs dot com is just hard to say.

 

Personally I’m not a fan of dots, dashes and numbers in a domain name, I think I prefer them as letters all in a row, like stuffforfree.com, freestuffonline.com and joebloggs.com (or whatever else the extension may be).

 

Try testing out names on family and friends, together you could come up with a really great name, one you wouldn’t have thought up on your own, and with a bit of luck it may not have been taken already.

 

Here are some various links that can be helpful to check out before trying to buy the domain name you want.

 

Domain naming idea generators:

 

http://www.nameboy.com

http://www.webmaster-toolkit.com/domain-name-generator.shtml

 

Domain name exchanges:

 

http://www.afternic.com

http://www.websitenames.com

http://www.thedomainexchange.com

 

Domain registration services:

 

http://www.namecheap.com

http://www.godaddy.com

 

 

You can use a whois search to look up domains that are already in use. This can be particularly useful If you’re looking for information such as the name and address of the registrant, creation date, expiration date, billing contact, technical contact, administrative contact, and domain servers.

 

Domain search tools:

 

http://www.whois.sc

http://www.domainsearch.com

http://www.domainit.com/domain-search-engine.htm

 

 

 

Even if a domain name that you really want is taken, if no one actually has a site there they may just let the name lapse. So check the expiry on the domain name, and within a few months of it expiring you might just be able to grab it for yourself.

This entry was posted on Thursday, May 14th, 2009 at 3:42 pm and is filed under Clifford Ling. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

5 Responses to “Choosing Domains — Your Company Name”

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  3. Clifford Ling Says:

    Hi thanks for viewing! Do remember to come back for more tips and resources :)

  4. Clifford Ling Says:

    Thank you and more resources coming up!

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